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KHALILAH (KHALI) JOEL
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WHAT I DO
strategist
noun.
strat.e.gist
determining the best way to gain an advantage and win.
WHY I DO IT
I'm a multi-disciplinary strategist and marketer with storytelling superpowers. I'm analytically minded and data literate but in a humanly intuitive and non-robotic way. I love spotting trends and patterns, hacking culture, diagnosing and analysing business problems, and addressing them with optimal solutions and recommendations. Ultimately, I'm zealous about unlocking new levels of category-defining work.
Why? Experience has taught me that budgets, bureaucracy, and risk aversion dilutes what gets put out into the world, so great ideas have to be fought for. And this is a responsibility that I take very seriously. Everybody wins this way.
HOW I DO IT
strategy
Problem-solving grounded in context, culture, business needs, and creative ambition to determine how a brand can win.
research & insights
Decoding culture, human behaviour, and category dynamics to uncover truths that drive relevant and effective strategy.
planning
Translating insights into actionable communications and media plans that map how ideas unfold in the world.
creative solutions
Medium-agnostic solutions spanning campaigns, new IP, brand experiences, etc.
pitching & storytelling
Crafting narratives that engage audiences, inspire action, and unlock investment.
client relations
Providing trusted strategic counsel and sound judgment to guide decision-makers.
most recent & loved work
lexus
move with care
honda
no room for compromise
belvita
every 'body' deserves to start the day off on the right foot
honor
tech for all of you
dell
personalise your world
google stadia
all access: play for anyone, anywhere
department for international trade
the land of opportunity (UK)
toyota brandbook
the journey to bring emotions to the forefront
platform-specific initiatives
brand use cases
partner marketing
narratives & visual elements
research
insights & analysis
lexus
drive real change
adidas
speedfactory
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