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KHALILAH (KHALI) JOEL
SCROLL
DEFINING MY WORK
strategist
noun.
strat.e.gist
determining the best way to gain an advantage and win.
ABOUT ME
I'm a multi-disciplinary strategist and marketer with storytelling superpowers. I'm analytically minded and data literate but in a humanly intuitive and non-robotic way. I love spotting trends and patterns, hacking culture, diagnosing and analysing business problems, and addressing them with optimal solutions and recommendations. Ultimately, I'm zealous about unlocking new levels of category-defining work.
Why? Experience has taught me that budgets, bureaucracy, and risk aversion dilutes what gets put out into the world, so great ideas have to be fought for. And this is a responsibility that I take very seriously. Everybody wins this way.
KEY SKILLS
strategy
Scoping and identifying what it will take to succeed i.e. determining the most effective use of force, plus deciphering what not to do.
analysis
Whether its identifying business problems, studying mainstream or fringe culture, understanding human behaviour, or structuring category conventions or disruptions - I pay an obsessive amount of attention to decode truths and trends and to unlock insights.
creative solutions
Translating observations, insights and truths into a compelling proposition, messaging, content, marketing campaigns, and even new innovative intellectual property.
client engagement
A deep customer centric approach that makes me a trusted specialised advisor. I'm able to evaluate the nuances of a client's challenge and needs, in order to deliver tailored, high-performing solutions that achieve key business objectives.
most recent & loved work
lexus
move with care
honda
no room for compromise
belvita
every 'body' deserves to start the day off on the right foot
honor
tech for all of you
dell
personalise your world
google stadia
all access: play for anyone, anywhere
department for international trade
the land of opportunity (UK)
toyota brandbook
the journey to bring emotions to the forefront
category-specific initiatives
go-to-market
partner marketing
narratives & visual elements
research
insights & analysis
lexus
drive real change
adidas
speedfactory
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